WHAT'S THE RIGHT ROAST FOR YOU?
When you need a cup of joe, and we’re talking now, a pot of coffee is a pot of coffee. As long as it isn’t sludge, right? But a hardworking team shouldn’t have to choose between great taste and convenience. You deserve the best to keep you sharp, and that starts with selecting the right roast.
Now, choosing the perfect roast can be a little tricky– some compromise might be involved when it comes to a communal stockpile. But it’s always good to know your options. Muertos Coffee Co. is owned and operated by firefighters for our service community and those who support us, and we want to help you pick the perfect roast.
Not at all coffee is the same. Sometimes, the only option is the mud in your work’s coffee pot and that’s as good as it’s going to get. With Muertos, you don’t have to compromise on taste or quality. We’ve sourced some of the finest coffee from the world’s best growing regions and did it in a way that won’t hurt your wallet. Our coffee will keep you sharp, tastes great and is founded on a strong social cause. Remember, not all coffee is the same and you get what you pay for.
Everyone has their own unique pallet. What’s light, floral and fruity to some, might be too watery and bland for others. What might come off as smokey, bitter and over roasted to others, might come off as strong, bold and perfect to others. Choosing something for the entire group is a different story, some compromise is needed but we’ve spent countless hours trying to blend the perfect Medium and Dark Roasts to accommodate the needs of an entire crew.
WHAT ARE THE MAIN TYPES OF ROASTS?
There are three main types of roasts, from lowest roasting temperature (around 395°F) to highest (just under 485°F). These are:
• Light roast coffee
• Medium roast coffee
• Dark roast coffee
There’s no standardization throughout the coffee industry that dictates how people label their products. One roaster’s medium might be another’s dark if they’ve got a soft touch. But the beans don’t lie. When heated to specific temperatures, they “crack” and pop as moisture vapor is released, and that’s a good indicator of how far along they are in the roasting process. One crack, or none, will result in a light roast, while a second full crack will get you dark coffee.
But you don’t need to know how to roast coffee beans since we’re taking care of all that for you in this case. From a consumer point of view, color, flavor, and texture can signal what’s in your cup.
WHAT IS THE BEST ROAST FOR ME?
If you prefer a cup of coffee that’s light and refreshing, light or medium is the way to go. They work better for sweetness and have delicate, nuanced flavors that are less intense but more interesting.
If you want coffee with a rich, deep flavor that’ll ‘wake the dead,’ dark is the way to go. It also works if you want to pour in some milk without worrying you’ll overpower the drink (get rid). Dark roasts are still the most popular coffee but the lighter roasts are growing in popularity with the younger generations. If you have a mixed bunch, a medium roast should be unobjectionable even if it’s not quite what everyone preferred in regard to light vs. dark. It can pair with sugar and cream, won’t feel weak when taken black and truly just tastes like an everyday cup of coffee.
WHAT IS THE BEST ROAST FOR CAFFEINE?
Caffeine is an essential consideration for anyone pulling an evening or double shift, starting bright and early, or just trying to get through a rough afternoon. A lot of contradictory information flies around on this topic.
Do dark roasts have more caffeine?
Do light roasts have more caffeine?
In theory, it has slightly more caffeine per bean.
When you measure out coffee in scoops, light roasts have more caffeine by a little amount. When you measure out by weight, dark roasts have more caffeine by a little amount. If caffeine is the goal, just have another cup 😉
So what coffee has the most caffeine depends on how you measure it, but it shouldn’t be a significant difference that could make or break the caffeine’s effects (get rid of). While the light roast vs. dark roast caffeine debate will doubtlessly continue, don’t let a longstanding myth tell you and your team what to drink.
WHOLE BEAN, K-CUPS, AND COLD BREW: WHAT SHOULD I CHOOSE?
We offer Dark and Medium roast coffee in whole bean bags and K-cups, we also offer a French Roast in our K-cups. Cold brew packets are coming soon enough and that’ll most likely be our Medium Roast. Purchasing any type of Muertos Coffee guarantees a portion of the proceeds to directly benefit Firefighters, First Responders and the Communities which we serve.
Whole bean is best for keeping your coffee fresh as long as possible, grinding as needed. Our bags are solely designed to keep your beans fresh over time. Our pricing is great and goes towards a better cause.
K-cups are our most convenient option but obviously only works if you have the proper equipment, most of us do. Our K-cup pods are the most sustainable version on the market, we made sure to source the most environmentally friendly option. With 3 different Roast options, we’re sure to have the perfect Coffee for you, whether at home or in the office.
Cold Brew is different from iced coffee in that it isn’t brewed hot. The coffee grounds undergo a cold water extraction, typically steeping in cold water for 12 – 24 hours. The end result is higher caffeine content with less acidity and less bitterness, that’s a win win! When it’s warm out, cold brew is the most refreshing option.