When you need a cup of joe, and we’re talking now, a pot of coffee is a pot of coffee. As long as it isn’t sludge, right? But a hardworking team shouldn’t have to choose between great taste and convenience. You deserve the best to keep you sharp, and that starts with selecting the right roast.
Now, choosing the perfect roast can be a little tricky– some compromise might be involved when it comes to a communal stockpile. But it’s always good to know your options. Muertos Coffee Co. is owned and operated by firefighters for our service community and those who support us, and we want to help you pick the perfect roast.
Not at all coffee is the same. Sometimes, the only option is the mud in your work’s coffee pot and that’s as good as it’s going to get. With Muertos, you don’t have to compromise on taste or quality. We’ve sourced some of the finest coffee from the world’s best growing regions and did it in a way that won’t hurt your wallet. Our coffee will keep you sharp, tastes great and is founded on a strong social cause. Remember, not all coffee is the same and you get what you pay for.
Everyone has their own unique pallet. What’s light, floral and fruity to some, might be too watery and bland for others. What might come off as smokey, bitter and over roasted to others, might come off as strong, bold and perfect to others. Choosing something for the entire group is a different story, some compromise is needed but we’ve spent countless hours trying to blend the perfect Medium and Dark Roasts to accommodate the needs of an entire crew.
Roasting refers to the process of heating raw green coffee beans, to turn them into the brown beans we know and love. It darkens their color, evaporates internal moisture, and produces an irresistible coffee aroma.
Roasting involves taking “green” coffee beans and changing their chemical and physical properties into the brown/ black coffee we’re familiar with. Numbers will vary, depending on the specific roast level, but typically, Light Roasts start when the bean’s internal temperature reaches about 395 degrees Fahrenheit (200 Celsius) and Dark Roasts start around 437 degrees Fahrenheit (275 Celsius).
The specific “roast” of a coffee indicates what temperature they were heated to. That will impact everything from the darkness of the beans themselves to how the brewed coffee feels in our mouths.
The specific “roast” of a coffee indicates the coffee bean’s internal temperature before stopping the roast. That specific roast will impact everything such as – color, mouthfeel, caffeine content, acidity level, flavor profile, etc. Lighter roasts carry a higher caffeine content but also higher acidity. Where lighter roasts lack in body (the coffee’s mouthfeel) is where darker roasts thrive. Medium roasts tend to split the difference in flavor and mouthfeel, but everyone has their own preference.
We roast weekly in Northern California to ensure you’re getting beans that are fresh to death, sure to wake the dead!
There’s no standardization throughout the coffee industry that dictates how people label their products. One roaster’s medium might be another’s dark if they’ve got a soft touch. But the beans don’t lie. When heated to specific temperatures, they “crack” and pop as moisture vapor is released, and that’s a good indicator of how far along they are in the roasting process. One crack, or none, will result in a light roast, while a second full crack will get you dark coffee.
But you don’t need to know how to roast coffee beans since we’re taking care of all that for you in this case. From a consumer point of view, color, flavor, and texture can signal what’s in your cup.
Light roast vs. dark roast coffee has been a recent struggle in the market. The two tastes are far apart in every way, so there’s no overlap if you prefer one, but can’t stand the other. There is something so refreshing about a light roast, though.
Medium might seem like a compromise where light vs. dark roast is concerned, but it’s really the best of both worlds. Everyone should be able to find a medium roast they can enjoy.
Everyone should have a nice, strong cup of dark roast from time to time. The best dark roast coffee is powerful by choice, never burnt or trying to mask the flavors of subpar beans.
If you prefer a cup of coffee that’s light and refreshing, light or medium is the way to go. They work better for sweetness and have delicate, nuanced flavors that are less intense but more interesting.
If you want coffee with a rich, deep flavor that’ll ‘wake the dead,’ dark is the way to go. It also works if you want to pour in some milk without worrying you’ll overpower the drink (get rid). Dark roasts are still the most popular coffee but the lighter roasts are growing in popularity with the younger generations. If you have a mixed bunch, a medium roast should be unobjectionable even if it’s not quite what everyone preferred in regard to light vs. dark. It can pair with sugar and cream, won’t feel weak when taken black and truly just tastes like an everyday cup of coffee.
Caffeine is an essential consideration for anyone pulling an evening or double shift, starting bright and early, or just trying to get through a rough afternoon. A lot of contradictory information flies around on this topic.
We offer Dark and Medium roast coffee in whole bean bags and K-cups, we also offer a French Roast in our K-cups. Cold brew packets are coming soon enough and that’ll most likely be our Medium Roast. Purchasing any type of Muertos Coffee guarantees a portion of the proceeds to directly benefit Firefighters, First Responders and the Communities which we serve.
Whole bean is best for keeping your coffee fresh as long as possible, grinding as needed. Our bags are solely designed to keep your beans fresh over time. Our pricing is great and goes towards a better cause.
K-cups are our most convenient option but obviously only works if you have the proper equipment, most of us do. Our K-cup pods are the most sustainable version on the market, we made sure to source the most environmentally friendly option. With 3 different Roast options, we’re sure to have the perfect Coffee for you, whether at home or in the office.
Cold Brew is different from iced coffee in that it isn’t brewed hot. The coffee grounds undergo a cold water extraction, typically steeping in cold water for 12 – 24 hours. The end result is higher caffeine content with less acidity and less bitterness, that’s a win win! When it’s warm out, cold brew is the most refreshing option.
Muertos Coffee Co. has been on a mission to ‘wake the dead’ for the past year, and you’re next. Light roast is still underway but try the medium and dark. Try them back to back to see if you can make out those little differences mentioned above. You may even find a new favorite.
Our fresh to death roasts taste unlike any other, and with subscription purchases, you’ll never have to worry about running out. But if you aren’t ready to make that leap, a one time purchase gets you killer coffee and makes a donation for someone in need and builds the Fire Family. We think the people who risk it all taking care of others deserve to be taken care too. Our Coffee and Company was built to make that happen!